In marketing, promotion refers to a different sort of advancement. A sales promotion entails the features – via advertising and/or a discounted price – of a particular product or service.
Promotions refer to the entire set of activities, which communicate the product, brand or service to the user. The idea is to make people aware, attract and induce to buy the product, in preference over others.
According to Wikipedia, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty.
Akanne core objective is to promote technologies in Africa. Use this link to see different technologies that are being promoted by Akanne Resources.